Customer Stories
We (try to) talk to most of our customers and community members on Instagram. These chats are far more insightful (and colorful) than traditional reviews.
Read and swipe to see what they have to say about All Around. And their stories.
1 coach to 7 customers
Coach Josh got an A1L Pristine Pearl. He immediately did a sweet unpacking video, showing our bright red box and tearing the paper packaging to get his hands on the new gi.
If you go to his Instagram profile, half of his recent pictures will probably be him in this gi.
7 other people loved the gi so much that they became our customers too.
Skeptic to believer
Tereza is a purple belt coach at New Concept BJJ.
When we launched our Custom Sizing program (her words: "This is REALLY cool! Like REALLY cool"), she was on the first ones to hop on it.
The coach who donated 17 gis
Travis is close to our hearts. He is one of the OG supporters of All Around. If you're looking for a coach in San Antonio, Texas: talk to him.
He continues to give feedback on our gis along with his admiration.
He owns a Boundless Black, Brilliant Blue and now a Pristine Pearl too along with our Blazing Black No Gi set.
Escapology's Chelsea tries our custom gis
Coach Chelsea is the Co-owner of Escapology with her Husband, Tom. She does amazing light-hearted training videos on her Instagram. You should check them out.
She was looking for extra space in the thighs and hips area.
We did exactly that for her.
And we're also cooking on a secret project with her.
Say no to capris
Lorna hates Gi pants that look like capris. And we're with her on this.
She is based in Scotland so was worried about customs, taxes and fees. Our custom sizing pricing includes all of that stuff. We do that so you don't have to ever worry about it.
She recently ordered another one from us.
From Spain, with love
Angelo is a special one. Light hearted, warm, funny. Maybe some spanish culture rubbed on him.
He was one of our very first customers and has a special place with our brand.
Ever since he bought from us, he has brought his friends along with him on the journey too.
When was the last time you were so excited by your gi that you called a friend?
Ever received one of those texts from a friend where the excitement & love just pours through the other side?
That's what it feels like talking to Clarissa.
She even did a before/after photo for us. Will leave the rest for you to figure out.
She has also added a Pristine Pearl to her collection too.
Telmo taking over Rome
Coach Telmo runs his own academy in Portugal.
The Wily White actually came to life because he only wanted white gis in his academy. We took the leap and added this beautiful piece to our permanent collection.
He lets his actions & victories talk.
Blue Belt Budgies
Zoe & Alban are a blue belt duo from France.
They are known as 'budgies' in their academy because of how they stick together.
Both have been wonderful supporters of the brand and have believed in it from the very start.
Go to the next slide to read more about Zoe had to say about her gi's fitting.
3 gis and growing
If there ever was an All Around Athlete, Antony would be one.
When you make good things for people, you need certain excitement from them that gives you the fuel to keep making beautiful things.
That comes a lot from Antony.
He trains with Team Ferreira & puts in hours of training everyday. In his collection are the our Boundless Black, Pristine Pearl & the One M/W army special edition.
Tinkering and tweaking
Velyzavata saw our custom sizing program & immediately knew what she wanted. But with some color palette tweaks.
When you make your own things, it's easier to make people happy with those smaller tweaks.
The fun 'Michelin' guide. But for gis.
People love our gis so much that they sometimes write posts that look like we paid them to do so
(that's not the case).
We enjoy reading Greg's deep analysis so much and we are always looking forward to the next one.
He owns a Blissful Blue, an Olive Odyssey & totally rocks our Red NoGi set.
What to do when you lose your favorite gi
Darina is a powerhouse of an athlete.
A computer scientist from Berlin who is a no bullshit person that enjoys life to the fullest.
She loved a gi that was stolen from her. We made some adjustments & made (hopefully) All Around her new favorite gi.
She also owns a Wily White in addition to our Boundless Black.
A frameworthy smile
We got in touch with Omar via another supporter, Roger.
We haven't talked much but his smile & the picture is too good to be not shared.
Elastic pants ftw
If elastic pants were to ever run an election, Erika would make them President.
Her usual drawstring pants didn't hold strongly so she always had to go with kids sizes.
Not anymore.
A fierce athlete with the cutest daughter
Marah is a jiu-jitsu athlete from Netherland & has the cutest little daughter.
She got back to competitions soon after having her daughter. Not just competed but won.
She is about to have her second kid & still keeps training regularly. A true All Around Athlete!
The owner of the very first All Around gis
Tamir is our early supporter from Berlin. He wanted to order not 1 but 2 gis. We hadn’t launched in europe so we met up with him for coffee and gave him some of our early prototypes. In a way he now owns some of All Around’s very first gis. They couldn’t be in better hands.
He teaches jiujitsu classes at Fightzone in Friedrichshain. You should drop by and check it out, also because he is super fun to chat with.
Let's not fold our pants
Nicole's pants were always too long.
If she went for a shorter size, then the gi would become tight.
Most women usually play ping pong between jacket & trouser size. She always found the sizing to be a hit or a miss.
Well, we just think you shouldn't have to fold the sleeves & pants.
Couples who train together, stay together
Roxane built a very successful crossfit brand with her friend in France.
She had just recently gotten back at jiujitsu & as a business owner wanted to help All Around any way she could (we even hopped on a whatsapp call).
Not only did she get a custom sized gi for herself but gifted a Pristine Pearl to her partner too.
The leap from 0 to 3 gis
There are people who would look at a new idea and think: ‘Would be cool if this works!’
And then there are people who transcend that belief to go even further with their actions: ‘Of course this is going to work’
Lisa belongs in this group. She took part in our very first custom sizing program. And bought 3 gis all at once. Talk about leap of faith.
Privileged to have customers like her.
A true early supporter
Ramone loved our is probably one of our very first 10 followers.
We actually gifted him a gi to have his feedback for our beginning.
He loved it so much that he wanted us to add a NoGi collection. So much so that he shared all the brands he had tried, what he loved about them, what he wanted to see more of.
Forever grateful for his early insights.
Camp elastic pants
Natalie is a bluebelt that also belongs to Erika's camp of elastic pants.
She regularly participates in comps & sent us this sweet photo after her San Jose Open.
A sprinkle of sunshine with each text
We could write pages on what a wonderful person Courtney is.
She brings so much optimism & energy with every interaction. The sort of person you'd love to hangout with everyday because you know they'll make the day better.
Customers like her make running All Around such a fulfilling job.